Monday, 7 October 2013

Great White Shark Gets Wet Welcome To Toronto

Great big launch for IMAX Great White Shark
Ontario Underwater Council's Scuba Demonstration Tank in Front Of Ontario Science Centre
It was a shark frenzy of activity at the Ontario Science Centre today as the Toronto public attraction gets ready for Tuesday's launch of the new Imax Movie - Great White Shark
The Science Centre is working with the Ontario Underwater Council to have a memorable one-day debut for the film. Pictured, two huge film banners are hung outside of the Science Centre. In the top picture you can see the banner behind a portable diving tank. 
Members of the Underwater Council (OUC) will be inside the tank most of tomorrow demonstrating how to scuba dive as part of the Science Centre's Media Day.
Prior to filling the tank, OUC president Rick Le Blanc (right) climbed inside and cleaned the viewing window.  The Association represents the rights and needs of over 200,000 active scuba divers in the province. 
Although there are only a few species of sharks native to Ontario waters (in Hudson Bay), many Ontario scuba divers travel south to swim and photograph sharks. 
Three years in the making, Great White Shark takes viewers around the world to see the large sharks in their natural habitat.
“Our mission is to change people’s attitudes toward the great white,” said Steve McNicholas, co-director of the film. “It’s not the menacing, evil predator it’s made out to be. It’s simply performing its crucial role at the top of the ocean’s food chain.  Great whites are not monsters any more than the polar bears or lions that we revere.”  
Shark Banner Outside IMAX theatre
 Distributed by Giant Screen Films, Great White Shark is produced by Yes/No Productions and Liquid Pictures 3D. It is narrated by acclaimed stage and film actor Bill Nighy.
 

Tuesday, 24 September 2013

Jason Baldwin - West Memphis Three - to speak at AIDWYC 20th Anniversary Gala

AIDWYC
The Association in Defence of the Wrongly Convicted
 
The Association in Defence of the Wrongly Convicted (AIDWYC) will be hosting “BACK to the FUTURE” a day-long educational conference, gala dinner and an evening of festivities in recognition of its 20th Anniversary. 
Saturday, November 23, 2013
Hyatt Regency
370 King St W Toronto, ON M5V 1J9
           
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JASON BALDWIN (West Memphis Three) to be Keynote Speaker at AIDWYC’s Gala Dinner.

Interviews can be scheduled for all participants as well as AIDWYC’s Co-Presidents Jonathan Freedman and Ralph Steinberg:
CONTACT:  Stephen Weir at 416-801-3101 or 416-489-5868. stephen@stephenweir.com,
_____________________________________________________________________________________
Gala Keynote Speaker, Jason Baldwin (West Memphis Three)—one of three teenagers wrongly imprisoned for 18 years for the murder of three eight-year-old boys in West Memphis, Arkansas.  Mr. Baldwin and his two co-accused were released in 2011.  Mr. Baldwin joins a long list of wrongly convicted Canadians and Americans who will be in Toronto to participate in this milestone event.
Conference –reflecting on past convictions through the lens of today’s developments in forensic sciences, research and evidence and working towards preventing and correcting wrongful convictions in the future.
Topics to be discussed by leading experts in their fields include: History of Innocence Work, Shaken Baby Syndrome, the Role of the Crown in Preventing Wrongful Convictions, the Role of Bias in the System, False Confessions/Plea Bargains, the relationship between Forensic Science and Miscarriages of Justice and the Long Way Home – the wrongly convicted and their families share their stories. 
The conference will include exoneree and AIDWYC Board member Ron Dalton who was incarcerated for 9 years for a non-murder before being exonerated.  Also participating  amongst many others will be the Wrongly Convicted and their Families, Toronto lawyer and AIDWYC co-founder James Lockyer, New York lawyers and co-founder’s of the Innocence Project Barry Scheck and Peter Neufeld, the godfather of innocence work and founder of Centurion Ministries, James McCloskey,  co-host of the Fifth Estate, Linden MacIntyre, Special advisor to the Commissioner of the Elliot Lake Inquiry and former Special Advisor on wrongful convictions to the Department of Justice, Stephen Bindman, retired Kingston, Ontario Chief of Police, William Closs, Judge Anne Derrick, QC of the Provincial and Family Court of Nova Scotia, Professor Tim Moore from the Department  of Psychology at Glendon College , who is a consultant and expert witness in criminal trials both in Canada and the United States, Justice Murray Sinclair, Chair of the Truth and Reconciliation Commission of Canada.
The media and public are welcome to attend “Back to the Future”.  Tickets can be purchased through AIDWYC’s website www.aidwyc.org.
Jason Baldwin, Damien Echols and Jessie Misskelley Jr. (West Memphis Three) were tried and convicted as teenagers in 1994 of the 1993 murders of three boys.  Mr. Echols was sentenced to death; Mr. Misskelley Jr. and Jason Baldwin were sentenced to life imprisonment with two 20-year sentences added to Mr. Misskelley’s life sentence.
The West Memphis Three were released in part due to dedicated attorneys, a skilled private investigator, a series of documentary films produced by HBO, half a dozen books; hundreds of magazine, newspaper, and television features which drew international attention to their case.  Canadian filmmaker Atom Egoyan will be releasing a feature film, Devil’s Knot, the true story of the West Memphis Three case, starring Reese Witherspoon and Colin Firth.
Atom Egoyan has dramatized for the screen the story of the West Memphis Three.  The film previewed to critical acclaim at the Toronto International Film Festival (TIFF) earlier this fall.  Critics see this as an important film that is as compelling and disturbing as the truth itself.  Egoyan is a master at telling tales about deeply misunderstood outsiders, their families and communities, and their darkest fantasies.  In Devil’s Knot Egoyan details the small-town lives of ordinary people befuddled and angered by the senseless killing in their ostensibly safe town and the private investigator for whom the sum of the case’s parts doesn’t quite add up, and who is driven to get at the truth.
AIDWYC’s “Back to the Future” conference will educate the legal profession, the judiciary and law enforcement and compel them to respect society’s ethical obligation to reverse wrongful convictions when evidence proves a miscarriage of justice has occurred.
A number of high profile musicians and actors including Eddie Vedder, the Dixie Chicks and Johnnie Depp worked hard to secure their release based on flaws in their original trial and DNA evidence.
The Association in Defence of the Wrongly Convicted is a national, non-profit, charitable organization dedicated to identifying, advocating for, and exonerating individuals convicted of a crime that they did not commit and to preventing such injustices in the future through education and reform.

For Further Information Please Contact:
Debbie Oakley at doakley@rogers.com or 416-648-4275 or Stephen Weir at 416-801-3101 or 416-489-5868. stephen@stephenweir.com

Wednesday, 18 September 2013

Deciding on a location - It is a Presser dark art!

..... NEVER IN A MEAT MARKET!

The Honourable Hilary Mary Weston at the podium - downtown Loblaws

 By Stephen Weir
(from a Huffington Post Blog by the author)

I have done it in a plane. Once on a train. There was that time amongst Cuba's sugar cane. Always too often in the rain, and even yes, in Spain (well a Spanish restaurant). I have never organised or attended one held in a meat market .... until today. I am rhyming 'bout the kick-off Press Conference - the bread-and-butter event of any PR campaign.
In the dark arts of organising successful press conferences, often one of the trickiest, most over-thought and criticised decisions is where you are going to actually stage the presser.  In a hotel ballroom? In a theatre? In a park? At City Hall?
Locating where you hold a briefing for the media is considered a make-or-break decision for an expensive launch. A great location doesn't guarantee good coverage, however, a poor location will hinder the media turn-out.
You want to be easily accessible to the major media outlets. There has to be parking.  If it is a BIG news story it is a must to have room out front for a couple TV sat trucks (whether they show up or not is a different issue).  You have to be sure that the media's cars and trucks won't get towed.
The endless list continues. There has to be free Wifi for social media. There should be public transit close by, and, most importantly, the location has to be media neutral -- you never ever want to hold a presser in the parking lot of CTV headquarters and expect the CBC to show up!
What about holding it in a grocery store in a space between a counter dishing out stinky gorganzola and head cheese and the dash-and-go prepared egg salad sandwich bar?  Would you have a former Lieutenant Governor and a UK "Lady" announce a literary prize while shoppers try to navigate their carts past newspaper scribes, TV crews and radio reporters.  My answer would be  NO. Never. Too Risky.
But, I would be wrong.  This morning I attended the Hilary Weston Prize  Non-Fiction Shortlist announcement that was held at the downtown Toronto Loblaws store (the old Maple Leaf Gardens) in the aisle between the deli counter and the pre-made lunch item coolers.  
The Writer's Trust annual non-fiction award now bears the name and the patronage of the former Lieutenant Governor.  Hilary and her husband Galen Weston, along with Baroness Black of Crossharbour (Barbara Amiel), were the three "big name draws" at the morning presser.  I wager none of them would ever be spotted bellying up to the Meat Counter and ordering a pound of ground but today they were happy to share the aisles with downtown shoppers.
Loblaws, owned by the Weston family, has also come on board big time helping to sponsor the large annual Canadian non-fiction book prize. They wanted to show the media how they would soon be putting the five books on this morning's shortlist into grocery stores across the nation.  Juxtaposing the wealth of one of Canada's richest families with every-day people queueing up to buy grub, effectively brought home the message that for most Canadian authors, writing a non-fiction book is a hand-to-mouth experience.  Winning this particular prize will give one starving author the ability to move from the wieners 'n' beans shelf to crackers and foie gras in Aisle Five.
Back to the actual press conference, the set-up team put in a sound system and stage that easily overcame the noise and sight line problems one might expect in a meat market! This is the second year that the event has been held at Loblaws and the number of media covering the shortlist announcement has mushroomed  - oops, wrong food reference since this morning's press conference location decision was a long way away from the veggies, fruits and nuts!


Tuesday, 17 September 2013

BIG names on the street this Sunday: Meg Tilly, Chrystia Freeland, Austin Clarke

For Immediate Release: Tuesday, September 16, 2013 (Toronto): 
See Joseph Boyden, Meg Tilly, Chrystia Freeland, Austin Clarke, and more on the Bestsellers Stage at this Sunday’s The Word On The Street Toronto!
The Bestsellers Stage at The Word On The Street Toronto is packed with the personalities and programming that audiences won’t want to miss. Festival goers are invited to see Scotiabank Giller Prize-winning novelist Joseph Boyden, on stage to present his long-awaited, Scotiabank Giller Prize-longlisted novel The Orenda, tour the best street food and learn how to replicate the experience at home with culinary TV stars James Cunningham and Pay Chen; hear from international-journalist-turned-politician Chrystia Freeland and celebrity-actor-turned-celebrity-author Meg Tilly, and find out how Bruce Poon Tip, the award-winning CEO of G Adventures, finds success without sacrifice.
Take a trip through the legendary writing career of Austin Clarke, in conversation with his longtime editor and friend Patrick Crean, and listen in as a panel of genre fiction superstars—L. Marie Adeline, Joy Fielding, Susanna Kearsley, and J. Kent Messum—discuss what’s trending and where there is cross-pollination between genres today.
The Bestsellers Stage is a stellar venue in a constellation of extraordinary programming at this free festival. Click here for full Bestsellers Stage programming details. To find out more about the festival’s all-Canadian line-up of literary stars, click here.
About The Word On The Street:
Each year in September, in the cities of Lethbridge, Saskatoon, Kitchener, Toronto, and Halifax, The Word On The Street unites the country in a national celebration of literacy and the Canadian written word.  Annually attracting more than 200,000 visitors to its Queen’s Park Circle location, The Word On The Street Toronto is the largest book and magazine festival in Canada.  This year’s event takes place on Sunday, September 22nd.
Media Contact:                                                
June Dickenson                                               
647.477.6000                                                
Festival Director:  
Heather Kanabe
416.504.7241                                                                                                 
For More Information – Follow us on Twitter @TorontoWOTS – Become a fan on Facebook and visit: www.thewordonthestreet.ca/toronto

Thursday, 29 August 2013

Media Alert - Toronto Mass Choir to record live album - Juno winners


Experience a Live Worship Recording Concert
Featuring the Juno award winning Toronto Mass Choir
 
What: Live Recording Concert
Deadline: Special Perks end September 2, 2013
When: Saturday, October 5, 2013
Time: 7:00 PM (doors open at 6:00 PM)
Where: Global Kingdom Ministries, 1250 Markham Road, Scarborough, ON, M1H 3B4
Tickets: Early Bird: $25.00 (Regular); $45.00 (VIP) before September 1, 2013
$30.00 (Regular) and $50.00 (VIP) after September 1, 2013
 
(VIP package includes preferred seating, no wait entrance, and a 25th anniversary commemorative gift.)
 
Toronto, ON, August 28, 2013 – The Juno award winning Toronto Mass Choir (TMC) plans to record their first live worship album "Made for Worship" this fall. The choir will record mostly original material and the album will feature some of the top musicians in Canada. By recording the live concert, TMC hopes that the resulting CD and video will accurately capture a live and spontaneous gospel music experience.
 
TMC is a Canadian gospel choir that incorporates contemporary gospel, traditional gospel and Caribbean music influences resulting in their own musical style.  The choir has received worldwide recognition and has toured in Canada, the United States, the Caribbean and Europe.  This concert will cap a year of celebration for the Toronto Mass Choir’s 25th anniversary.
 
With nine CD releases to date, TMC is adding a live worship CD recording to their already diverse collection.  For the first time, TMC is running a crowd-funding campaign through Indiegogo to support this new recording. The campaign’s video features choir director Karen Burke describing the vision for the project and ways to partner with TMC on their journey.
 
The fundraising campaign has several different donation levels with corresponding rewards, termed ‘perks’.  These perks include a 90 minute performance by the choir at your church, home, school or office, a digital download of the new CD, a weekend getaway, tickets to the live concert and a copy of the new CD.
 
The Indiegogo campaign page itemizes what expenses are required to make the live CD so supporters know exactly how the funds are being spent.
 
To view campaign perks and video go to http://igg.me/at/tmc-made-for-worship or at www.tmc.ca. To attend the live worship recording concert buy your ticket online at ticketwindow.ca or order by phone at 1-877-700-3130.
 
About Toronto Mass Choir
Founded by Karen Burke and her husband Oswald in 1988, the Toronto Mass Choir (TMC) continues to be on the forefront of the Canadian gospel music scene bringing their distinct gospel sound to the world stage.
In 2003, TMC won the Juno Award for Contemporary Christian/Gospel Album of the Year, the Vibe Award for Urban/Soul Album of the Year, and the Urban Music Association of Canada Award for Gospel Recording of the Year.  Visit www.tmc.ca  for more information.
 
Media Contact:
Robin J. Osbourne, Incre8mode Marketing Services, 416.570.5593, robin@incre8mode.com
  

Issued on behalf of the TMC by:

 
Stephen Weir
Stephen Weir & Associates | stephen@stephenweir.com
2482 Yonge Street, Unit 45032, Toronto, ONT.
CANADA. M4P 3E3
Tel: 416-489-5868 | cell: 416-801-3101
www.stephenweir.com twitter: sweirweir

Monday, 12 August 2013

Caribbean Magazine Launches At ROM Tuesday Night



MEDIA ALERT - MAGAZINE EVENT TOMORROW NIGHT AT THE ROYAL ONTARIO MUSEUM. 5th FLOOR.

Afrocaribe International Magazine will be hosting its official Toronto launch on Tuesday August 13, 2013 at The Royal Ontario Museum.  This diversity and lifestyle focused publication highlights the African and Caribbean diaspora filling a void within the Afro-Caribbean print publication selection.   The magazine was founded in Trinidad in 2009, and has grown to a circulation of over 500,000 in regions including NYC, the U.K. and Africa.

Entertainment for the evening will include award-winning singer Liberty Silver, Calypsonian sensation King Cosmos, and fashion from Fenix Couture.  All guests will receive a complimentary copy of the August 2013 issue.

The launch kick offs at 6:00 p.m. in the 5th floor restaurant  at The ROM located at 100 Queens Park.

Saturday, 10 August 2013

The Award for Innovation in Mas
Goes to ‘The Hyper-Physical Being’
Toronto, ON (August 2, 3013) – With its ambiguous coils unraveling outwards and colourful wings reaching upwards, “The Hyper-Physical Being” is the winner of the Ontario Science Centre’s Award for Innovation in Mas presented last night at the King and Queen Competition at Lamport stadium. The spectacular creation was designed and built by Danzo Balroop and the team at Louis Saldenah’s Mas-K club.
The judging panel was made up of Walter Stoddard and Bernie Hillar of the Ontario Science Centre’s Science Content and Design Branch, and Dr. Marsha Haynes, Medical Liaison for Merck Canada, who participated in many carnivals in her native Trinidad.
“Tremendous research, problem-solving, experimentation and collaboration were clearly displayed at every camp we visited in the days leading up to the competition,” said Walter Stoddard. “’The Hyper–Physical Being’ incorporates structurally-challenging elements using twisted and coiled masts and rods, adding an element of complexity that made it stand apart.”
The annual Award goes to the Mas designer who best demonstrates the application of problem-solving, risk-taking and inspiration. The costume must show innovation in the use of materials, mechanics and engineering that permit movement, flexibility and durability. The award was created in 2010 to put a spotlight on the science of Mas, drawing attention to the processes involved in costume-making and recognizing the scientific merit of the engineers of these creative masterpieces.
About the Ontario Science Centre
The Ontario Science Centre delights, informs and challenges the communities we serve, enriching people’s lives and understanding through engagement with science of local, national and global relevance. Since 1969, the Ontario Science Centre has welcomed over 45 million visitors, with an interactive approach that was the model for Science Centres around the world. It is the public centre for innovative thinking and provocative dialogue in science and technology, aiming to inspire a lifelong journey of curiosity, discovery and action to create a better future for the planet. The Ontario Science Centre is an agency of the Government of Ontario. Please visit us at www.ontariosciencecentre.ca
About Scotiabank Toronto Caribbean Carnival
Scotiabank Toronto Caribbean Carnival is an exciting three-week cultural explosion of Caribbean music, cuisine, revelry as well as visual and performing arts. In its 45th year it has become a major international event and the largest cultural festival of its kind in North America. As Carnival is an international cultural phenomenon, the great metropolis of Toronto and its environs will come alive as the city explodes with the pulsating rhythms and melodies of Calypso, Soca, Reggae, Hip Hop, Chutney, Steel Pan and Brass Bands. For complete listing information, visit
www.torontocaribbeancarnival.com.