Thursday, 29 July 2021

Two short stories - marketing and travel - Slim Jim and

 Sports Marketing Short Bite

Slim Jim And Tall Chris

Saint Lucian Canadian basketball player Chris Boucher hasn’t been spotted much around Toronto these days. But, that could because we are looking in all the wrong places.

Don’t watch for the Toronto Raptor player on the court (he is taking it easy this summer) but check out the snack counter at any local food store!  Earlier this week the Mississauga based Conagra's Snacks Company announced that it has hired the Power Forward to becomes the ambassador of it’s Slim Jim meat snack!

"When we learned Chris' love of Slim Jim, we couldn't wait to work with him," said Andrea Stodart, Marketing Director for Conagra Brands. "With the snacking industry continuously growing, we saw this opportunity as a game changer. We are so excited to partner with one of the greatest athletes in Canada and to reach the next generation of fans!"


As the Slim Jim ambassador Boucher’s image will be used in advertising materials, including social media and in-store displays at retailers across Canada.

The 28-year was born in Castries, St Lucia. He moved with his mother, to Montreal when he was five years old to see his Canadian father. His mother raised him on her own in Quebec. He dropped out of high school at age 16 and worked as a cook and dishwasher in a St. Hubert restaurant. In 2012, he was offered his first basketball gig – a spot on a Canadian tournament basketball team. 

Boucher, who played with the Toronto Raptors in the 2020/21-bubble season, is entering the second year of a $13.5 contract. 

The 6 ft. 9 in (2.06 m) basketball star has the time to promote Slim Jim, he is taking the summer break seriously – he did not join the Canadian National team this year to recover from an injury.  

In late May he posted the following note to his fans on Instagram: “To all my Team Canada fans asking why I’m not on the roster,” posted Boucher. “ I’m disappointed that I won’t be playing this summer, but, I’ve decided to take the time to continue rehabbing my knee to make sure I’m 100% next (Raptor) season.”


Tourism Short Bite

Jet Service, Miami to Dominica, just in time for the Christmas rush


Tickets have already gone on sale for a new jet service to the island of Dominica. American Airlines for the first time will fly direct between Miami and Dominica starting December 8th


The service will operate twice weekly on Wednesday and Saturday, departing Miami International Airport at 11am and arriving at Douglas-Charles Airport at 3:21pm. The return flight will leave Dominica at 4:24pm and arrive in Miami at 6:55pm

Dominica Airport Terminal (right)

This route decision by American Airlines comes after a successful proving flight, which occurred last month. The airline used an Embraer jet for the test run, and it will be the South American made plane that will be used when the new service kicks off. The Embraer will have both business class and economy seating. 

American Airlines will be offering a similar service to the island of Anguilla beginning in December.

Monday, 26 July 2021

Celebrating Freedom on Toronto's Bloor Street one street corner at a time


Sunday on Bloor St - Sign Says It All - sweirsweir

Emancipation on Bloor

August 1st  1-3 pm


WHAT Emancipation on Bloor is an animation of the Bloor Street Cultural Corridor from Yonge and Bloor to Christie and Bloor adding to the August 1st Emancipation Day activities. The animation takes place at key intersections on Bloor at Yonge, Bay, Avenue Rd, St. George, Spadina, Brunswick, Bathurst, Palmerston, and Christie Pits with a number of artistic expressions.


Emancipation on Bloor takes passersby through a series of “statements” through artistic expression including the liberation from chains, masquerade, spectrums of beauty, stereotypes, something of textiles, respect, resistance, and resilience.


WHERE:  Pannists will be stationed at the intersections mentioned above as an anchor for the “statements”. The “stage” for performers is located on the sidewalks along Bloor from Yonge to Christie in areas are that spacious to ensure passersby and artists can adequately socially distance.


We are asking the Bloor Street Corridor Collaborators to make their own “Statement of Emancipation” on the pavement at their respective intersections which will weave the artistic expressions down the road.


WHEN Emancipation on Bloor will take place on Sunday August 1st, 1pm to 3pm. This initiative is led by A Different Booklist Cultural Centre in collaboration with the Festival Management Committee (FMC), and the Carnival Arts Community.


Why? Emancipation on Bloor commemorates an important milestone for descendants of Enslaved Africans marking the abolition of slavery and honours the many contributions and resilience of African peoples throughout the Diaspora. With Prime Minister Justin Trudeau’s recent declaration that August 1st will be recognized as Emancipation Day in Canada, it is important to mark this year’s Emancipation with a visual expression and statement.




How: Through a heritage instrument, statements on the sidewalk and portraits of Canadians.


Pannists stationed at intersections


1. Yonge & BLOOR -







7. Christie - Drums 


THE STORY - Through groups and animation


They Came BEFORE COLUMBUS - THE SCHOLARS  - Nigel Barriffe - Educators

Africa - Timbuktu is the seat of Knowledge - T-Shirts.


THE BEAUTY OF BLACKNESS - Nasa - 647 207 7395


THE ENSLAVEMENT PERIOD - Family - Yes - Nicole Osbourne - taking off chains at Christie Pits  


THE RAPE OF AFRICA  - Gold and Uranium - Akua 3-5




THE RESILIENCE  - Carnival Masqueraders - Carnival public expression of emancipation




Rebellions - shirt short / hoe

Garvey movement - General

Pan-Africanist movement

Independence movement

Harlem Renaissance

Civil Rights movement

Rastafari movement

Black Lives Matter


Contact : Shannon at


Friday, 23 July 2021

Dr. Lynn Jones, an African Nova Scotia leader will blow the whistle

Annual Emancipation Day Underground Freedom Train Ride (Virtual) July 31st., 10.45 PM


Dr. Lynne Jones

FOR IMMEDIATE RELEASE  National Emancipation Day is coming as Dr. Lynn Jones, an African Nova Scotia leader, educator, community activist and trade unionist, blows the whistle to start the 2021 virtual Toronto Underground Freedom Train ride at 10:54 PM on July 31st.


Each and everyone is welcome to join us on our annual Toronto Freedom Train ride as we recognize the challenges and opportunities provided by Canada’s proclaimed Emancipation Day. The ride will be an incredible journey and experience about the Underground Railroad, the route enslaved Africans used to escape American slave plantations, seeking freedom in Canada and ultimately Emancipation Day on August 1st.


The theme of this year’s Freedom Train ride is ‘The Fire Within’ as we focus on the element of fire and its power to re-kindle, transform and inspire. The train ride will feature a national declaration of Emancipation Day by Senator Wanda Bernard one of the Train Ride’s previous “Conductors” and an advocate for Canada’s national recognition of Emancipation Day. 


Also featured this year will be performances by Randell  Adjei, the first Poet Laureate of Ontario, award-winning composer  Andrew Craig,  musicians Eddie Martinez, Amani Woods, Phoenix, the Freedom Train Ride Choir, and various pulsating voices from around the country and across the seas. 


Notables confirmed  to participate during the Freedom Train Ride include:

1) Mayor John Tory

2) Chief Diversity and Culture  Officer TTC - Keisha Campbell

Everyone is welcome to join us on the virtual Underground Freedom Train Ride to celebrate National Emancipation Day by tuning in to YouTube channel ADBCC - The People’s Residence - 10.45 PM


Please contact Louis March at 416 577 3908,  for further information. Information is also available on social media, twitter, Eventbrite, and instagram platforms under FreedomTrainTor.

Wednesday, 21 July 2021

Prescott house for sale - 300 metres to the wreck of a 19th century paddlewheeler SCUBA Heaven


Selling my late father's home just outside of Prescott Ontario. 300 yards from the St. Lawrence River directly adjacent to the wreck of the 19th Century wooden twin side wheeler Rothesay.
Other wrecks nearby. 3-bedroom house with indoor hot tub. Outdoor in ground pool (installed new pump last week) - total privacy from 12 ft tall living fence.Workroom in basement suitable for a compressor. We suit up in the huge garage.

Just outside of Prescott, Ontario, home is at 22 Sunnymeade, located in the sought after Riverview Heights subdivision. Upon entry you are greeted by a large foyer, off the foyer you have interior access to the double attached garage, up a few stairs you have a living room, dining room and eat in kitchen. Down the hallway you will find a 4 pc bathroom, 2 good sized bedrooms, a 3rd room that is currently being used as a hot tub room, could make a great master bedroom as it has a 2 pc en suite bathroom, 2 closets and patio doors leading to the back deck.  
House is 40 minutes from Ottawa, 10 minutes from Brockville and 5 minutes from Ogdensburg NY. The asking price? $319,000 Cdn. 

The lower level consists of a finished rec room, a utility room and a large workshop area. This home is situated on a large corner lot that hosts a private hedged in yard with stunning inground pool. Put in a new pool pump last week.
Check out the listing that went up yesterday. You can always contact me at Unique location for divers and anglers.
Divers suit up to dive the Rothesay. This park is 200 meters south of our garage!

Wednesday, 5 May 2021

Various jpgs, cutlines and screen grabs for Windsor U communication courses 2021

Memes for Notebook Assignment - Vince - 1st Year

meme 1(above) meme 2 (below)

Meme: Putin and the Sputnik Virus.

Photo for 3rd year class: Stephen Weir Shooting Interview for Susanna Moodie exhibition with Charlie Pachter and Margaret Atwood, George on Camera (me in green shirt)

JPGs for Vince's class Assignment 1: Digital Memory.  Is our memory of Marilyn Monroe on the subway vent the "real memory"

School Dayz 2021- After 45+-years I have returned to studying part-time at the University of Windsor.  While I am enjoying the challenge of studying in the emerging digital age, I am having difficulty with the University's Microsoft based online programme.  

I have daily wrestling matches with their Black Board software, and sadly I must report that I am losing. But as Plato wrote Necessity is the mother of invention.  These pictures are posted in my blog so that I can reference this site to allow GA markers to see the photographs I am writing about.

Currently I am writing a paper critical of a much quoted paper by Benjamin Jacobsen and David Beer Quantified Nostalgia: Social Media, Metrics, and Memory). I want to include three pictures of Marilyn Monroe standing on an air grate.  One photo is a pre-digital era meme - it is recognized and part of the public's memory - Marilyn defying the mores of the 50s by wickedly smiling as her underwear is exposed in the blast of hot air blowing out of a subway vento into her crotch.

The second picture, taken by Canadian photographer Sam Shaw, shows what was really happening on the grate.

The third photograph shows how jpg manipulation allow this famous picture can produce digital memories in colour, even though the original was shot in B&W.

The pictures were taken while the movie The Seven Year Itch was being made.  The film is a 1955 Billy Wilder romantic comedy and starred Marilyn Monroe and Tom Ewell.


The picture the world remembers

A picture of what really happened

Colourized Marilyn on the grate 

Two photographs for CMAF quiz showing how while Mass Media is down-playing negative news about vaccines, protesters are returning to anti-establishment street news to get their messages seen.  This Sun box is one block north of Yonge St and Eglinton Avenue.  This is one of the busiest intersections in Canada - the unedited message is seen by thousands of people an hour (during rush hour) 

Yonge / Eg anti-vax graffiti

Wednesday, 21 April 2021

Breaking News From Ottawa re: Black Class Action Lawsuit

Federal Budget acknowledges the reality of systemic discrimination and Black employee exclusion from the Federal Public Service of Canada

In its 2021 budget, the Government of Canada signaled an intention to address the painful realities of systemic racism faced by Black Public Service Workers. There remains much to be done to address the staggering underrepresentation of Black employees in the upper echelons of the Public Service and to take down barriers to the full inclusion and equality of Black Public Service employees. Much more must also be done to address the past harms of the practice of Black employee exclusion, and its impact on thousands of Black Public Service workers.

The Government’s budgetary commitment included $285 million over five years toward the collection of disaggregated data which will benefit all Canadians, including Black Canadians and members of the Public Service in future public policy decisions. The budget further proposed amendments to the Public Service Employment Act which is a necessary first step in moving toward a diverse and inclusive workforce that addresses systemic barriers to hiring and promotion. 

This response by the Government arose in the context of the Black Class Action lawsuit filed on December 1, 2020. This suit seeks to remedy the practice of Black employee exclusion and to strike down systemic barriers to the hiring and promotion of Black employees in the Public Service. The suit also seeks to secure just and equitable compensation for exclusionary practices in hiring and promotion on the part of the Government. All of these elements must be urgently addressed in order to achieve true fairness and equality for Black Public Service employees.

According to PSAC National President Chris Aylward "PSAC welcomes the proposed changes to the Public Service Employment Act in the federal budget,”. It’s an important first step in acknowledging decades of painful exclusion and discrimination experienced by thousands of Black public service workers. We hope this is a sign that the government will take the necessary steps to correct past injustices and create a fair and equitable Federal Public Service.” 

Lead plaintiff for the Black Class Action, Nicholas Marcus Thompson, also issues a similar call to the Government; “Black Public Service Workers renew their offer to work with the Government and all political parties in a collaborative manner to eradicate the practice of Black employee exclusion and to redress the harm to Black public servants over the past 50 years.” 

Since filing of the claim in December on behalf of 12 plaintiffs, over 700 class members have stepped forward and 12,900 supporters have signed the Black Class Action's online petition calling for the Government to end the plight of present and past Black Public Service workers. The class action is supported by various Unions including the Public Service Alliance of Canada (PSAC) and the Professional Institute of the Public Service of Canada (PIPSC), who recognize the great contributions of Black public service workers in helping to shape Canada, and the need for much needed change to the system of hiring and promoting Black employees, whose representation remains woefully disproportional to their numbers in the general population and in the Public Service.

The Prime Minister of Canada, Justin Trudeau, has on numerous occasions recognized and committed to end Anti-Black systemic racism and discrimination in the Public Service and in Canada. This Class Action presents a golden opportunity for Canada to finally reconcile the historical inequities and ongoing exclusion faced by Black Public Service Workers, in order to move forward in creating a more representative Canadian Public Service, which is to the benefit of all Canadians. 

For further information or media inquiries please contact: 

Sara Fonseca

(416) 972-9472

circulated on behalf of

by Stephen Weir

Tuesday, 13 April 2021

Supplies being readied yesterday for today's Mercy Flight to St Vincent

Toronto group collecting supplies and shipping donations to St Vincent for Volcano Relief. 

By Stephen Weir If the weather is good and the La Soufriere Volcano on the Caribbean island of St. Vincent doesn’t let off any more flight stopping ash today, a shipment of relief supplies donated by Torontonians, will wing its way to St. Vincent and the Grenadines via St Lucia.
Volunteers worked through the weekend(pictured above) collecting and packing supplies for the battered country as the volcano continues to spew ash and rocks on the main island and nearby Barbados. 

 “We have 20 people here right now at the KLC warehouse (a Scarborough forwarding company owned by Ken Chitolie),” said Cordell Telfer, “It is difficult because of Covid. People aren’t allowed into the warehouse, so, our volunteers, suitably protected, meet people out front and bring their donations inside to be wrapped and packed for the flight.” 

 “Because the airport in Kingston (SV) is closed, what we are doing today will be off-loaded in St. Lucia and forwarded from there dependent upon the conditions (in the air and on the sea).” Mr. Telfer and most of the volunteers are with CARI-ON a Toronto based disaster preparedness organization working with the St Vincent and the Grenadines Consul General. The KLC warehouse has donated part of its facility gratis to CARI-CON for storage of donated relief items. 

 “ We are coordinating the Canadian response,” he continued. “ Because CARI-CON doesn’t have a building as such, we are now working with Pastor Rudy Clarke at the Pine Valley and Steeles Faith Ministry Church. We will be accepting donations at the Church to take pressure off the KLC warehouse. We are already getting ready for next week's shipment. Unfortunately we don’t see an end in sight.” 

 The call has already gone out for a list of much needed materials including: cots, blankets, tents, non-perishable foods and clothing (a full list appears at the end of this news story). “We also need water, (the eruption has covered the island in ash and disrupted the water system) Covid masks, hand sanitizers and boxes so that we can pack this stuff up for shipping,” he continued. “We also need the little things, toys for the children, cards and dominoes and games. A lot of people left their homes with nothing and are just waiting it out with nothing to do but worry.”

According to volcano watch reports, La Soufriere continues to be active. The volcano erupted again on Monday April 12th emitting hot gas, ash and stone down on homes, farmlands and forests. Earlier today, April 13th, a smaller eruption took place. 

Over 16,000 people have been displaced. Residents in the immediate area of the volcano have been evacuated to government shelters. As the volcano continues to be active an off-island evacuation plan is in place using two volunteer cruise ships. People have already been taken to nearby Barbados even though that island is also feeling the impact of La Soufriere’s volcano. 

“The ash cloud produced by the eruption on Monday was blown in the direction of Barbados and seemingly turned day into night as ash fell from the sky like snow across the island,” reports the AccuWeather world weather news service. The Grantley Adams International Airport in Barbados was closed and was expected to remain shut down until noon on Wednesday as a result of the ash-fall.” 

 There is no end in sight to La Soufriere’s eruptions; already many countries in the region are planning to meet tomorrow (Wednesday) to discuss this ongoing disaster and its impact on tourism. 

According to journalist William Doyle Marshall, the Caribbean Tourism Organization has added the volcanic eruption issue to its agenda for disaster discussion with American disaster expert Retired U.S. Army Lt. General Russel Honore on Wednesday morning. The original agenda was to look at how should Caribbean tourism, and the region-at-large apply the lessons from COVID-19 to the upcoming hurricane season,” but now it is all eyes on the exploding mountain!

CARI-CON is accepting E-Transfer donations at and a GoFundMe at http://bit/ly/SVGVolcanoFundraiser
The group can be reached at 416-889-3293 and


Over 16,000 people have had to be evacuated from their homes in the Red Zone to the safer Green Zone to shelters, personal homes and hotels. The need for assistance is tremendous as the country battles with excessive amounts of ash-fall, water shortages, and electricity outages. The Pine Valley and Steeles Faith Ministry Church at 4370 Steeles Avenue W. (Pine Valley and Steeles) is helping to collect and forward donations. 

 Meanwhile The National Emergency Management Organization (NEMO) has released a list of the following items and KLC Shippers in Toronto has agreed to offer free storage and shipment of these relief supplies from Canada to St. Vincent: 

 · Folding cots 
 · Blankets 
 · Tents (10x10ft or 20x20ft) 
 · Sleeping mats 
 · Respirator mask with filters 
 · Goggles 
 · Reflective vests 
 · Caution tape 
 · Hygiene kits 
 · Non-perishable food items 
 · Clothing (NEW) 
 · 5-gallon buckets