Thursday 1 July 2010

Jane/Finch Press Conference Tuesday - Canada's biggest Children's Parade explained

New Sponsor, Scholarships, Kids in Mas Costumes!
Scotiabank Caribana/Yorkgate Mall Junior Carnival Parade previews 2010 event
2nd floor, Yorkgate Mall
Tuesday July 6th, 11:30 am

Media Alert
Toronto, ON, 30.06.2010: The volunteer organizers of this year's Scotiabank Caribana/Yorkgate Mall Junior Carnival Parade will be staging a media launch at the Yorkgate Mall. Children in Costumes, Politicians, Sponsors and Mas Bands will be at the Media Launch to update the media:
•Introduction of a New Corporate Sponsor - Mobilicity
•TTC Bus Route changes on Parade Day
•Scholarships for students in the Jane / Finch neighbourhood
•Children from two Mas Camps (Callaloo, and Fantazia International) will model costumes (all have signed photo/video releases)
•Reasons for anticipated increase in attendance

Speaking at the Media Preview will be:

•Christine Williams, District Vice-President - Scotiabank
•Mobilicity Announcement
•Denise Hererra-Jackson, Co-chair - FMC, Scotiabank Caribana
•Maria Augimeri, Toronto City Councillor for Ward9 York Centre
•James Pasternak, Trustee for Ward 5 (York Centre), and Vice Chair – Special Education Advisory Committee, Toronto District School Board
•Gordon Kaylor, Property Manager - Yorkgate Mall

The Parade will run Saturday, July 17th south along Jane Street. The parade begins at 11am at Black Creek Pioneer Village and ends at the Yorkgate Mall (Jane/Finch). There will be a huge party for the children in the Yorkgate Mall Parking Lot at the end of the parade.
The Scotiabank Caribana Festival is an exciting three-week cultural explosion of Caribbean music, cuisine, revelry as well as visual and performing arts. Now in its 43rd year, it has become a major international event and the largest cultural festival of its kind in North America. As Carnival is an international cultural phenomenon, the great metropolis of Toronto and its environs will come alive as the city explodes with the pulsating rhythms and melodies of Calypso, Soca, Reggae, Chutney, Steel Pan and Brass Bands. The Festival Management Committee oversees the running of North America's largest outdoor festival.
Corporate sponsors of this year's festival include: Scotiabank, The Toronto Star, Mobilicity, Sway Magazine, Eye Weekly, CTV, CP-24, The Canadian Federal Government, The Province of Ontario, the City of Toronto, Tourism Toronto, Research In Motion (RIM)/BlackBerry, The Greater Toronto Airports Authority, Ontario Place, the Royal Ontario Museum, the Ontario Science Centre, The Toronto Libraries, Yorkgate Mall, Liberty Grand, Caribana Arts Group, The Caribbean Camera Newspaper, Toronto-Lime.Com, and Grace Kennedy Foods.
This year the Official Launch for the Festival will take place at 12 Noon on Thursday July 15th. The Scotiabank Caribana/Yorkgate Mall Junior Carnival Parade will be held on Saturday July 17th; 10 am to 6 pm. For complete listing information, visit the only official website for the Festival. from 11am to 4pm. The adult parade will be staged Saturday July 31st.
Scotiabank Caribana 2010 Festival Office is located at 263 Davenport Avenue. Lower Level, Toronto, Ontario, Canada: Tel., 416-391-5608; Fax, 416-391-5693; Email:
CUTLINE: Picture of last year's Children's Parade Press Briefing. CTV

For further information, contact:

Stephen Weir Alicia Sealey
Stephen Weir & Associates A.T.C. Heirs Promotions
416-489-5868; 416-801-3101 416-599-0664