FACT SHEET: MOOD ON DEMAND

Mood on Demand Fact Sheet

On December 1, Canadian television will change radically with the debut of Mood on Demand: a new and groundbreaking addition to Rogers’ Video on Demand (VOD)-Channel 100. Mood on Demand offers exclusive, high quality ambient content for flat-screen High Definition television- content that transforms a flat-panel TV into an art gallery.
Mood on Demand offers an art content stream. This is a unique only-for-HDTV exhibition of Canadian masterworks from The McMichael Canadian Art Collection. For .99 cents a day viewers can ‘hang’ two dozen paintings from the masters who captured the heart and soul of Canada. Among the works are:

• Lawren S. Harris- Pic Island (c.1924)
• Clarence Gagnon- The Chapdelaine Farm (1928-1933)
• Arthur Lismer- My Garden, Thornhill (c.1916)
• Tom Thomson- Snow Shadows (1916)
• A. Y. Jackson- Bent Pine (1948)
• Franklin Carmichael- Farm, Haliburton (1940)
• J.E.H. MacDonald-Snow, Lake O’Hara (1927)
• A.J. Casson- Fisherman's Point (c.1948)
• A.Y. Jackson Road to Baie St. Paul (1933)
The art lover has three viewing choices: a gallery-like slide-show presentation where all the work can be viewed and compared; a travel through each picture as the camera takes us seemingly inside each painting; a brilliantly engaging view of a single image at a time.
Mood on Demand represents new thinking about art; it is an innovative, compelling way to expand the art experience for the Canadian public.
Mood on Demand’s partnership with Rogers’s Cable VOD system is a global first that puts Canada at the fore of an exciting, revolutionary mood enhancing dimension of HDTV and Video on Demand. The new service launches December 1st.
Mood on Demand redefines the art experience by bringing the visual arts directly into the Canadian home. HDTV technology creates a lush cinematic viewing experience where spatial details and clarity result from an enhanced pixel count creating a previously unattainable level of pictorial quality. This intersection of cutting-edge TV technology and high art creates the possibility of an at-home art gallery. Some new HDTV sets units even come complete with actual picture frames.
Mood on Demand allows museums and art galleries to reach new audiences while answering HDTV owners’ demand for compelling HD content that goes beyond sports.
The remarkably robust market for flat-screen TV with Flat Panel Plasma and LCD televisions is poised to account for 100% of all television sales by 2010, compared to a mere 6% in 2004. Larger flat-screen sets are experiencing the most dramatic growth. Mood on Demand is perfectly positioned in terms of the current major transition to larger flat screens by offering unique content for the enhanced HD experience. These consumers are interested in higher-end HD content to showcase their televisions.

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CONTACT
Mood on Demand / Good Earth Productions
Bob Mackowycz: macko@sympatico.ca 647 808-4399
Mitch Azaria: azaria@goodearthproductions.com 416 766-4114

Hang a Tom Thomson or an AY Jackson at your next dinner party for 99 cents!

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PRESS RELEASE
Masterpieces from the McMichael Collection of Art now available on High Definition on Rogers’ Video on Demand

November 30, 2009
For immediate release

November 27, 2009 KLEINBURG, ON — Selected masterpiece paintings from the McMichael Canadian Art Collection are now available for viewing in high definition for Ontario and New Brunswick subscribers of Rogers Cable Television services. Images from the Group of Seven can be displayed on hi-def television sets with the December 1st debut of Mood on Demand: a new and groundbreaking addition to Rogers’ Video on Demand (VOD)-Channel 100.
Mood on Demand offers exclusive, high quality ambient content for flat-screen High Definition television- content that transforms a flat-panel TV into an art gallery. The McMichael Gallery in Kleinburg is making available paintings by members of the Group of Seven, Tom Thomas and Québécois painter Clarence Gagnon. Television viewers who subscribed to Rogers will be able to view these paintings in 24-hour rental blocks.
For .99 cents a day viewers can ‘hang’ the McMichael Collection of Art high def photographs of their paintings. Among the works available are:


· Lawren S. Harris- Pic Island (c.1924)
· Clarence Gagnon- The Chapdelaine Farm (1928-1933)
· Arthur Lismer- My Garden, Thornhill (c.1916)
· Tom Thomson- Snow Shadows (1916)
· A. Y. Jackson- Bent Pine (1948)
· A.Y. Jackson Road to Baie St. Paul (1933)
· Franklin Carmichael- Farm, Haliburton (1940)
· J.E.H. MacDonald-Snow, Lake O’Hara (1927)
· A.J. Casson- Fisherman's Point (c.1948)

"It's wonderful that we are able to share treasures from the fabulous McMichael Collection to an even wider audience in this innovative manner,” said Thomas Smart, the Executive Director & CEO of the McMichael Canadian Art Collection.
Mood on Demand, a Toronto based company, redefines the art experience by bringing the visual arts directly into the Canadian home. HDTV technology creates a lush cinematic viewing experience where spatial details and clarity result from an enhanced pixel count creating a previously unattainable level of pictorial quality. This intersection of cutting-edge TV technology and high art creates the possibility of an at-home art gallery.

About the Gallery

The McMichael Canadian Art Collection is an agency of the Government of Ontario and acknowledges the support of the Ministry of Culture. It is the foremost venue in the country showcasing the Group of Seven and their contemporaries. In addition to touring exhibitions, its permanent collection consists of more than 5,500 artworks, including paintings by the Group of Seven and their contemporaries, First Nations, and Inuit artists.
The gallery is located on Islington Avenue, north of Major Mackenzie Drive in Kleinburg, and is open daily from 10:00 a.m. to 4:00 p.m. Admission is $15 for adults, $12 for seniors/students and $30 for families. There is a $5 fee for parking. For more information about the gallery visit www.mcmichael.com.

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For further information or to receive high resolution photographs, contact:

Stephen Weir, Publicist
Gallery: 905.893.1121 ext. 2529
Toronto Office: 416.489.5868
Cell: 416.801.3101
stephenweir@mcmichael.com

CREDIT LINE:
A.Y. Jackson (1882-1974), Road to Baie St. Paul, 1933, oil on canvas, 64.4 x 82.2 cm, Purchase 1968, Courtesy of the Estate of the late Naomi Jackson Groves, McMichael Canadian Art Collection