Media Alert Scholarships, Bus News, and Kids in Mas Costumes!

Scotiabank Toronto Caribbean Carnival/Yorkgate Mall Junior Carnival Parade previews 2011 event 2nd floor, Yorkgate Mall
Tuesday July 5th, 11:30 am
MEDIA EVENT WILL END BY 12.15 AT THE LATEST

Toronto, ON, 29.06.2011: The volunteer organizers of this year’s Scotiabank Toronto Caribbean Carnival/Yorkgate Mall Junior Carnival Parade will be staging a media launch at the Yorkgate Mall (Jane/Finch). 3+ Children in costumes, Politicians, Sponsors and Mas Bands will be at the Media Launch to update the media:

• Reasons for anticipated increase in attendance
• Parade and TTC Bus Route changes on Parade Day
• Scholarships for students in the Jane / Finch neighbourhood
• Children from two Mas Camps will model costumes (all have signed photo/video releases)
• Live Entertainment
• 11.30 am to 1.30 pm
The Parade will run Saturday, July 16th south along Jane Street. The parade begins at 11am at Black Creek Pioneer Village and ends at the Yorkgate Mall (Jane/Finch). There will be a huge party for the children in the Yorkgate Mall Parking Lot at the end of the parade.
The Scotiabank Toronto Caribbean Carnival is an exciting three-week cultural explosion of Caribbean music, cuisine, revelry as well as visual and performing arts. Now in its 44th year, it has become a major international event and the largest cultural festival of its kind in North America. As Carnival is an international cultural phenomenon, the great metropolis of Toronto and its environs will come alive as the city explodes with the pulsating rhythms and melodies of Calypso, Soca, Reggae, Chutney, Steel Pan and Brass Bands. The Festival Management Committee oversees the running of North America’s largest outdoor festival.
Corporate sponsors of this year’s festival include: Scotiabank, The Toronto Star, Sway Magazine, The Grid, CTV, CP-24, The Canadian Federal Government, The Province of Ontario, City of Toronto, Tourism Toronto, The Greater Toronto Airport Authority, Ontario Place, Royal Ontario Museum, Ontario Science Centre, Toronto Public Library, Yorkgate Mall, Liberty Grand, FLOW FM, The Caribbean Camera Newspaper, Toronto-Lime.Com, and Grace Kennedy Foods.
For complete listing information, visit www.torontocaribbeancarnival.com, the only official website for the Festival. Scotiabank Toronto Caribbean Carnival Festival Office is located at 263 Davenport Avenue. Lower Level, Toronto, Ontario, Canada: Tel., 416-391-5608; Fax, 416-391-5693; Email: info@torontocaribbeancarnival.com
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For further information, contact:

Stephen Weir
Stephen Weir & Associates
stephen@stephenweir.com
416-489-5868; 416-801-3101