Thursday 29 July 2021

Two short stories - marketing and travel - Slim Jim and

 Sports Marketing Short Bite

Slim Jim And Tall Chris

Saint Lucian Canadian basketball player Chris Boucher hasn’t been spotted much around Toronto these days. But, that could because we are looking in all the wrong places.

Don’t watch for the Toronto Raptor player on the court (he is taking it easy this summer) but check out the snack counter at any local food store!  Earlier this week the Mississauga based Conagra's Snacks Company announced that it has hired the Power Forward to becomes the ambassador of it’s Slim Jim meat snack!

"When we learned Chris' love of Slim Jim, we couldn't wait to work with him," said Andrea Stodart, Marketing Director for Conagra Brands. "With the snacking industry continuously growing, we saw this opportunity as a game changer. We are so excited to partner with one of the greatest athletes in Canada and to reach the next generation of fans!"


As the Slim Jim ambassador Boucher’s image will be used in advertising materials, including social media and in-store displays at retailers across Canada.

The 28-year was born in Castries, St Lucia. He moved with his mother, to Montreal when he was five years old to see his Canadian father. His mother raised him on her own in Quebec. He dropped out of high school at age 16 and worked as a cook and dishwasher in a St. Hubert restaurant. In 2012, he was offered his first basketball gig – a spot on a Canadian tournament basketball team. 

Boucher, who played with the Toronto Raptors in the 2020/21-bubble season, is entering the second year of a $13.5 contract. 

The 6 ft. 9 in (2.06 m) basketball star has the time to promote Slim Jim, he is taking the summer break seriously – he did not join the Canadian National team this year to recover from an injury.  

In late May he posted the following note to his fans on Instagram: “To all my Team Canada fans asking why I’m not on the roster,” posted Boucher. “ I’m disappointed that I won’t be playing this summer, but, I’ve decided to take the time to continue rehabbing my knee to make sure I’m 100% next (Raptor) season.”


Tourism Short Bite

Jet Service, Miami to Dominica, just in time for the Christmas rush


Tickets have already gone on sale for a new jet service to the island of Dominica. American Airlines for the first time will fly direct between Miami and Dominica starting December 8th


The service will operate twice weekly on Wednesday and Saturday, departing Miami International Airport at 11am and arriving at Douglas-Charles Airport at 3:21pm. The return flight will leave Dominica at 4:24pm and arrive in Miami at 6:55pm

Dominica Airport Terminal (right)

This route decision by American Airlines comes after a successful proving flight, which occurred last month. The airline used an Embraer jet for the test run, and it will be the South American made plane that will be used when the new service kicks off. The Embraer will have both business class and economy seating. 

American Airlines will be offering a similar service to the island of Anguilla beginning in December.