NEW PARTNER ANNOUNCED AT FESTIVAL PRESS CONFERENCE

Caribbean Tourism Organization
INTRODUCING THE FESTIVAL’S NEWEST PARTNER

TORONTO, May 25, 2011 – The Festival Management Committee (FMC) today announced its newest corporate partner. The Caribbean Tourism Organization will be partnering with the Carnival this summer.
The Caribbean Tourism Organization (CTO), the global voice for 33 Caribbean countries, is proud to partner with the Scotiabank Toronto Caribbean Carnival. The goal of the Caribbean Tourism Organization is to showcase the wide variety of Caribbean cultures here in Toronto and encourage Canadians to visit and experience the warmth of Caribbean hospitality the next time they travel abroad.
This new partnership will include a Caribbean Village as part of the award winning Grace Tropical Rhythms food festival at Ontario Place over the Simcoe Weekend. These Caribbean themed installations are aimed at educating Canadians about authentic Caribbean culture and traditions.

About the Festival:

The Scotiabank Toronto Caribbean Carnival is an exciting three-week cultural explosion of Caribbean music, cuisine, revelry as well as visual and performing arts. Now in its 44th year, it has become a major international event and the largest cultural festival of its kind in North America. As Carnival is an international cultural phenomenon, the great metropolis of Toronto and its environs will come alive as the city explodes with the pulsating rhythms and melodies of Calypso, Soca, Reggae, Chutney, Steel Pan and Brass Bands. The Festival Management Committee is responsible for the managing and staging of North America’s largest outdoor festival.
Corporate sponsors of this year's festival include: Scotiabank, The Toronto Star, Sway Magazine, The Grid, CTV, CP24, The Federal Government of Canada, The Province of Ontario, The City of Toronto, Tourism Toronto, , The Greater Toronto Airports Authority, Ontario Place, Royal Ontario Museum, Ontario Science Centre, Toronto Public Libraries, Yorkgate Mall, Liberty Grand Entertainment Complex & Liberty Entertainment Group, The Caribbean Camera Newspaper, Toronto-Lime.Com, and GraceKennedy (Ontario) Inc.
For more information about the programs and events, please visit the festival’s official website at www.torontocaribbeancarnival.com The Scotiabank Toronto Caribbean Carnival Office is located at 263 Davenport Avenue, Lower Level; Toronto, Ontario, Canada, M5R 1E9. For information about the Caribbean Tourism Organization, visit www.caribbeantravel.com.
Contact info: Tel: 416-391-5608; Fax: 416-391-5693; Email: stephen@stephenweir.com

CUTLINE: Scotiabank Toronto Caribbean Carnival CEO Denise Herrara-Jackson announces the festival's new partner - The Caribbean Tourism Organization

MEDIA ALERT: Children's Parade this Saturday - Jane / Finch Toronto

CLOSE TO 2,000 CHILDREN WILL TAKE TO THE STEETS
JANE/FINCH – YORKGATE JUNIOR PARADE

Saturday, July 17, 2010
Parade starts at 11am

Mobilicity – New Sponsor. TTC adds buses for spectators
Registration numbers make this the biggest children’s parade EVER!!!

What: Children from 15 masquerade camps (including a Toronto police Mas camp for kids band) will be in costume and marching down Jane Street. Close to 2,000 children and over 20 float trucks and sound vehicles will be taking part in the Yorkgate Mall Junior Parade. Followed by a party in the parking lot with music, performances and the winner of the Yorkgate Idol
Why: The Junior Parade is a volunteer driven parade designed to teach children about how to celebrate the Caribana Festival. Traditionally held two Saturdays before the main Caribana™ parade.
Who: Children, Children, Children. Check website www.caribanafestival.com for a list of the bands
When: Kids arrive at 10.00 am. Opening ceremonies scheduled to begin at 11.00. Children will begin arriving at theYorkgate Mall by 12.30.
Where: The parade travels west on Shoreham Drive, past the judging point at 31 Shoreham Drive (in front of Shoreham Public School). The parade then turns south onto Jane Street where it will travel until Yorkgate Blvd. It will turn west on Yorkgate Blvd and travel south ending at Hullmar Drive. Once the parade is over, there will be entertainment, DJ music, food vendors, steelpan music and a market place in Yorkgate Mall’s car park – northwest of the Jane Finch intersection.
News: TTC adds service to get spectators up the parade route. Mobilicity NEW corporate sponsor for the parade.

-30-

Media Contact

Stephen Weir, Publicist Alicia Sealey, Publicist
stephen@stephenweir.com atchp@the-wire.com
(416) 489-5868 Cell:(416)801-3101 (416) 599-0664 Cell:(416) 500-4349

Jane/Finch Press Conference Tuesday - Canada's biggest Children's Parade explained

.
New Sponsor, Scholarships, Kids in Mas Costumes!
Scotiabank Caribana/Yorkgate Mall Junior Carnival Parade previews 2010 event
2nd floor, Yorkgate Mall
Tuesday July 6th, 11:30 am
Media Alert
Toronto, ON, 30.06.2010: The volunteer organizers of this year's Scotiabank Caribana/Yorkgate Mall Junior Carnival Parade will be staging a media launch at the Yorkgate Mall. Children in Costumes, Politicians, Sponsors and Mas Bands will be at the Media Launch to update the media:
•Introduction of a New Corporate Sponsor - Mobilicity
•TTC Bus Route changes on Parade Day
•Scholarships for students in the Jane / Finch neighbourhood
•Children from two Mas Camps (Callaloo, and Fantazia International) will model costumes (all have signed photo/video releases)
•Reasons for anticipated increase in attendance

Speaking at the Media Preview will be:

•Christine Williams, District Vice-President - Scotiabank
•Mobilicity Announcement
•Denise Hererra-Jackson, Co-chair - FMC, Scotiabank Caribana
•Maria Augimeri, Toronto City Councillor for Ward9 York Centre
•James Pasternak, Trustee for Ward 5 (York Centre), and Vice Chair – Special Education Advisory Committee, Toronto District School Board
•Gordon Kaylor, Property Manager - Yorkgate Mall

The Parade will run Saturday, July 17th south along Jane Street. The parade begins at 11am at Black Creek Pioneer Village and ends at the Yorkgate Mall (Jane/Finch). There will be a huge party for the children in the Yorkgate Mall Parking Lot at the end of the parade.
The Scotiabank Caribana Festival is an exciting three-week cultural explosion of Caribbean music, cuisine, revelry as well as visual and performing arts. Now in its 43rd year, it has become a major international event and the largest cultural festival of its kind in North America. As Carnival is an international cultural phenomenon, the great metropolis of Toronto and its environs will come alive as the city explodes with the pulsating rhythms and melodies of Calypso, Soca, Reggae, Chutney, Steel Pan and Brass Bands. The Festival Management Committee oversees the running of North America's largest outdoor festival.
Corporate sponsors of this year's festival include: Scotiabank, The Toronto Star, Mobilicity, Sway Magazine, Eye Weekly, CTV, CP-24, The Canadian Federal Government, The Province of Ontario, the City of Toronto, Tourism Toronto, Research In Motion (RIM)/BlackBerry, The Greater Toronto Airports Authority, Ontario Place, the Royal Ontario Museum, the Ontario Science Centre, The Toronto Libraries, Yorkgate Mall, Liberty Grand, Caribana Arts Group, The Caribbean Camera Newspaper, Toronto-Lime.Com, and Grace Kennedy Foods.
This year the Official Launch for the Festival will take place at 12 Noon on Thursday July 15th. The Scotiabank Caribana/Yorkgate Mall Junior Carnival Parade will be held on Saturday July 17th; 10 am to 6 pm. For complete listing information, visit www.caribanafestival.com the only official website for the Festival. from 11am to 4pm. The adult parade will be staged Saturday July 31st.
Scotiabank Caribana 2010 Festival Office is located at 263 Davenport Avenue. Lower Level, Toronto, Ontario, Canada: Tel., 416-391-5608; Fax, 416-391-5693; Email: info@caribanafestival.com
CUTLINE: Picture of last year's Children's Parade Press Briefing. CTV

For further information, contact:

Stephen Weir Alicia Sealey
Stephen Weir & Associates A.T.C. Heirs Promotions
stephen@stephenweir.com atchp@the-wire.com
416-489-5868; 416-801-3101 416-599-0664