MEDIA ALERT: Children's Parade this Saturday - Jane / Finch Toronto

CLOSE TO 2,000 CHILDREN WILL TAKE TO THE STEETS
JANE/FINCH – YORKGATE JUNIOR PARADE

Saturday, July 17, 2010
Parade starts at 11am

Mobilicity – New Sponsor. TTC adds buses for spectators
Registration numbers make this the biggest children’s parade EVER!!!

What: Children from 15 masquerade camps (including a Toronto police Mas camp for kids band) will be in costume and marching down Jane Street. Close to 2,000 children and over 20 float trucks and sound vehicles will be taking part in the Yorkgate Mall Junior Parade. Followed by a party in the parking lot with music, performances and the winner of the Yorkgate Idol
Why: The Junior Parade is a volunteer driven parade designed to teach children about how to celebrate the Caribana Festival. Traditionally held two Saturdays before the main Caribana™ parade.
Who: Children, Children, Children. Check website www.caribanafestival.com for a list of the bands
When: Kids arrive at 10.00 am. Opening ceremonies scheduled to begin at 11.00. Children will begin arriving at theYorkgate Mall by 12.30.
Where: The parade travels west on Shoreham Drive, past the judging point at 31 Shoreham Drive (in front of Shoreham Public School). The parade then turns south onto Jane Street where it will travel until Yorkgate Blvd. It will turn west on Yorkgate Blvd and travel south ending at Hullmar Drive. Once the parade is over, there will be entertainment, DJ music, food vendors, steelpan music and a market place in Yorkgate Mall’s car park – northwest of the Jane Finch intersection.
News: TTC adds service to get spectators up the parade route. Mobilicity NEW corporate sponsor for the parade.

-30-

Media Contact

Stephen Weir, Publicist Alicia Sealey, Publicist
stephen@stephenweir.com atchp@the-wire.com
(416) 489-5868 Cell:(416)801-3101 (416) 599-0664 Cell:(416) 500-4349