Kiddies Parade, Jane/Finch, 2,000 kids in mas costume, Saturday 11am, Yorkgate Idol too!

MEDIA ALERT

The Scotiabank Toronto Caribbean Carnival
2011 Yorkgate Junior Carnival Parade
11am Set to roll down Jane St. Saturday, July 16th

WHAT: 2011 Scotiabank Toronto Caribbean Carnival/Yorkgate Mall Junior Carnival Parade
Close to 2,000 children in Mas costumes.
WHERE: Parade starts at Shoreham Rd (Black Creek Pioneer Village). Travels south on Jane Street. Review stand at Driftwood/Jane. Ends at Yorkgate Mall Parking Lot for Party, Entertainment and Awards.
WHEN: 11am start at Shoreham Rd Ribbon cutting ceremony with
Judy Sgro MP York West and Mario Sergio MPP York West
1pm Yorkgate Idol ContestYorkgate NW parking lot
2pm expected end parade, Yorkgate NW parking lot
2.30pm – 4pm Kid’s party and awards.
Yorkgate NW parking lot

WHY: Bringing the traditions of carnival to Jane/Finch. Also referred to as Kiddies Carnival, it comprises masqueraders (or mas) players/dancers who range in age from toddlers to teens; many of who go on to play in the main Carnival parade when they become adults. And just with adult bands, each junior band must portray a theme suitable of the Carnival masquerade tradition. Competition titles up for grabs include: Junior Band of the Year; Jr. King of the Bands; Jr. Queen of the Bands; Jr. Male Individual of the Year; and Jr. Female Individual of the Year.
NOTE: The TTC will be operating a special bus service during the Saturday Parade which will drops passengers off on Jane St. within site of the review stand. The 108 Downsview Bus will be short-turning at Jane throughout the parade.

Yorkgate Idol is an exciting grade 9 to 12 youth talent singing competition with a mix of Rhythm and Blues (R n B), Reggae, gospel and other forms of music. The live show will be held in the parking lot at 1 pm. Yorkgate Idol is a spectacular event that brings together youth, businesses, professionals, organizations and community residents together through arts and culture for community development.
For further information, contact: Stephen Weir, Stephen Weir & Associates stephen@stephenweir.com416-489-5868; 416-801-3101
PICTURE: Parade mask for Kiddies Parade

MEDIA ALERT: Children's Parade this Saturday - Jane / Finch Toronto

CLOSE TO 2,000 CHILDREN WILL TAKE TO THE STEETS
JANE/FINCH – YORKGATE JUNIOR PARADE

Saturday, July 17, 2010
Parade starts at 11am

Mobilicity – New Sponsor. TTC adds buses for spectators
Registration numbers make this the biggest children’s parade EVER!!!

What: Children from 15 masquerade camps (including a Toronto police Mas camp for kids band) will be in costume and marching down Jane Street. Close to 2,000 children and over 20 float trucks and sound vehicles will be taking part in the Yorkgate Mall Junior Parade. Followed by a party in the parking lot with music, performances and the winner of the Yorkgate Idol
Why: The Junior Parade is a volunteer driven parade designed to teach children about how to celebrate the Caribana Festival. Traditionally held two Saturdays before the main Caribana™ parade.
Who: Children, Children, Children. Check website www.caribanafestival.com for a list of the bands
When: Kids arrive at 10.00 am. Opening ceremonies scheduled to begin at 11.00. Children will begin arriving at theYorkgate Mall by 12.30.
Where: The parade travels west on Shoreham Drive, past the judging point at 31 Shoreham Drive (in front of Shoreham Public School). The parade then turns south onto Jane Street where it will travel until Yorkgate Blvd. It will turn west on Yorkgate Blvd and travel south ending at Hullmar Drive. Once the parade is over, there will be entertainment, DJ music, food vendors, steelpan music and a market place in Yorkgate Mall’s car park – northwest of the Jane Finch intersection.
News: TTC adds service to get spectators up the parade route. Mobilicity NEW corporate sponsor for the parade.

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Media Contact

Stephen Weir, Publicist Alicia Sealey, Publicist
stephen@stephenweir.com atchp@the-wire.com
(416) 489-5868 Cell:(416)801-3101 (416) 599-0664 Cell:(416) 500-4349